Cape Grim Beef begins with a remarkable place.
Some of the things that make Tasmania special can’t be manufactured. The clean air, abundant rainfall, rich pasture and temperate climate combine to create ideal conditions for raising cattle naturally.
But great beef is never the result of environment alone. It is the combination of Tasmania’s landscape, experienced farming families and a commitment to doing things the right way that gives Cape Grim Beef its reputation for flavour, consistency and quality.
Named after Tasmania’s rugged north-west tip, Cape Grim Beef represents the very best of what this island can produce. It is here, at Cape Grim, that the CSIRO’s atmospheric research station monitors some of the cleanest air in the world, a fitting symbol of the purity and provenance that underpin the Cape Grim Beef program.
The environment plays a defining role in everything we do. Clean air, rich pasture and a natural way of farming all contribute to the quality of Cape Grim Beef.
Our cattle spend their lives grazing on natural pasture, allowing nature to do what it does best. No feedlots, no added hormones and no antibiotics ever. Just a farming system built around the environment.
Every animal is part of our Never Ever Beef Program and fully traceable throughout its lifetime, providing confidence in provenance, integrity and trust.
From breeding and farm selection through to processing and ageing, every step is designed to deliver exceptional eating quality and consistency.
The island of Tasmania sits at the edge of the Southern Ocean.
The weather is wilder. The air is cleaner. The grass grows better.
Combined, these natural advantages create an environment perfectly suited to raising cattle on pasture.
It’s not one thing that makes Tasmania special.
It’s how everything works together.
The climate. The landscape. The people.
And ultimately, the beef.
A Family Business Begins
HW Greenham & Sons was established, beginning a family legacy built on strong farmer relationships, quality livestock and a commitment to doing things the right way.
A New Chapter in Tasmania
Greenham acquired the Smithton processing facility in Tasmania’s north-west. What began as an expansion quickly became the start of something much bigger.
Cape Grim Beef is Born
Recognising the unique quality of Tasmania’s cattle and environment, Peter Greenham launched Cape Grim Beef to showcase the very best the island had to offer.
Introducing Never Ever
Greenham launched the Never Ever Beef Program, a third-party audited on-farm assurance program guaranteeing cattle are 100% grass-fed, with no added hormones and no antibiotics ever.
Proudly Tasmanian
Today, Cape Grim Beef works with farming families across Tasmania and supports hundreds of jobs throughout the state’s farming and processing communities, while supplying premium beef to customers around the world.
Cape Grim Beef exists because someone recognised that Tasmania was capable of producing something special.
When Greenham, a sixth-generation Australian family-owned beef processor, acquired the Smithton processing facility in Tasmania’s north-west in 2001, the intention was to process cattle much like they had been doing for generations in northern Victoria.
But Tasmania quickly changed that plan.
The quality of the cattle, the richness of the pasture and the passion of local farming families revealed an opportunity that was too good to ignore.
Peter Greenham saw the potential to create a brand that celebrated the very best of Tasmania. Through careful cattle selection, independent grading and an uncompromising commitment to quality, Cape Grim Beef was born.
Stanley, Tasmania
Marrawah, Tasmania
East Cam, Tasmania
We believe great beef should come with complete confidence in where it came from and how it was raised.
Through Greenham’s Never Ever Beef Program, every Cape Grim animal is individually identified and traceable throughout its lifetime.
Combined with independent auditing and strict production standards, it’s a system built on transparency, integrity and trust.
100% Grass Fed
Raised on natural pasture for life and never fed grain or grain by-products.
Never Ever
No added hormones. No antibiotics ever. No shortcuts.
Independently Audited
Participating farms are regularly audited to verify compliance with program standards.
Trusted Standards
All farms are LPA and MSA registered and meet strict animal welfare, production and traceability requirements.
Third-party audited standards guaranteeing cattle are 100% grass-fed, with no added hormones and no antibiotics eve
Independent certification confirming high standards of animal welfare and responsible livestock management.
Verification that cattle are raised without genetically modified feed ingredients.
Hand graded and assessed for quality, tenderness and eating experience
