Shaped by wind, rain and some of the world’s cleanest air.
Generations of farmers raising cattle with care and respect.
100% grass-fed beef. Fully traceable from paddock to plate.
Chefs, restaurants and food lovers who choose Cape Grim.
Cook with nature’s original fat – pure grass-fed Cape Grim Beef Tallow.
Cape Grim Beef is raised on lush pastures across Tasmania by farmers who understand the land, the seasons and the importance of doing things the right way.
Named after Tasmania’s rugged north-west tip, where some of the world’s cleanest air is measured, Cape Grim Beef reflects the natural purity of the island it comes from. Tasmania’s climate and rainfall create the perfect environment for raising grass fed beef.
100% grass-fed. Never given added hormones. Never given antibiotics. Fully traceable from paddock to plate.
John and Iain Bruce consider themselves grass farmers first and foremost. For them, everything begins with the pastures. “It’s all about the grass for the nutrition of the animals,” they explain. By carefully managing their land, the Bruces give each paddock time to rest, rotating their cattle every few days to fresh pasture.
From Tasmania’s pastures to your plate, every Cape Grim animal can be traced throughout its lifetime.
Great beef doesn’t happen by chance. It starts with dedicated farmers, careful breeding, natural pasture and a commitment to doing things the right way.
Through our Never Ever Beef Program, every animal is raised naturally on grass, never given added hormones or antibiotics, and independently audited to ensure our standards are consistently met. Complete lifetime traceability provides confidence in the provenance, integrity and quality behind every cut.
It’s a commitment to transparency and trust that helps deliver the consistency, flavour and eating quality Cape Grim Beef is known for.
