{"id":986,"date":"2026-09-18T00:21:37","date_gmt":"2026-09-18T00:21:37","guid":{"rendered":"https:\/\/cg2.ad-stg.com\/?page_id=986"},"modified":"2026-09-22T04:28:17","modified_gmt":"2026-09-22T04:28:17","slug":"traceability","status":"publish","type":"page","link":"https:\/\/cg2.ad-stg.com\/?page_id=986","title":{"rendered":"Traceability"},"content":{"rendered":"\n \n\n<div class=\"panel-wrapper-class-stats-banner edge-padding add-backdrop-cover lazyblock-stats-banner-ZaWfnS wp-block-lazyblock-stats-banner\">\n\n    <div class=\"panel-content-wrapper-class-statistical-data \">\n\n                    <img decoding=\"async\" class=\"banner-image\"  loading=\"lazy\" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/210-PKP-Cape-Grim-Beef.jpg\" \/>\n        \n\n        \n        <div class=\"header-block-wrapper has-header-description\">\n            <div class=\"header-block\">\n                                    <span class=\"preamble\">Traceability<\/span>\n                \n                                    <h2 class=\"heading\" >Certified<br>Verified<br>Trusted<\/h2>\n                            <\/div>\n\n                            <div class=\"description text-paragraph-default\">\n                    Every claim we make is backed by independent third-party certification. Cape Grim Beef holds more verified quality assurances than any other Australian beef program.                <\/div>\n            \n        <\/div>\n\n\n        <div class=\"statiscal-data-list\">\n\n            \n                <div class=\"stats-item\">\n                    <h2 class=\"heading text-heading-1\">\n                        6                    <\/h2>\n                    <p class=\"content text-paragraph-default-2\" >\n                        Active Cerifications                    <\/p>\n                <\/div>\n\n            \n                <div class=\"stats-item\">\n                    <h2 class=\"heading text-heading-1\">\n                        50+                    <\/h2>\n                    <p class=\"content text-paragraph-default-2\" >\n                        Years of Verified Practice                    <\/p>\n                <\/div>\n\n            \n                <div class=\"stats-item\">\n                    <h2 class=\"heading text-heading-1\">\n                        100%                    <\/h2>\n                    <p class=\"content text-paragraph-default-2\" >\n                        Independent Audit                    <\/p>\n                <\/div>\n\n            \n                <div class=\"stats-item\">\n                    <h2 class=\"heading text-heading-1\">\n                        12+                    <\/h2>\n                    <p class=\"content text-paragraph-default-2\" >\n                        Farming Partners Audited                    <\/p>\n                <\/div>\n\n            \n        <\/div>\n\n\n\n    <\/div>\n\n<\/div>\n\n\n\n \n\n\n<div class=\"panel-wrapper-class-split-panel-content lazyblock-split-panel-content-Z29uOvC wp-block-lazyblock-split-panel-content\" id=\"our-history\">\n\n    <div class=\"panel-content-wrapper panel-content-wrapper-class-split-panel-content  \">\n\n\n        \n        \n        <div class=\"left-panel-content \">\n\n                      \n\n            \n                <div class=\"image-panel \">\n                \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"image -desktop \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/210-PKP-Cape-Grim-Beef.jpg\" >\n                    \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"image -mobile \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/210-PKP-Cape-Grim-Beef.jpg\" >\n\n                    \n                   \n\n                    \n                    \n                    \n\n                <\/div>\n\n                        \n            \n            \n\n\n        <\/div>\n\n                <div class=\"right-panel-content\">\n\n\n            <div class=\"header-block-wrapper\">\n                <div class=\"header-block\">\n                    \n                                    <\/div>\n            <\/div>\n\n\n            \n\n            \n            \n\n            \n\n<div class=\"timeline-wrapper\">\n                    <div class=\"timeline-list\">\n\n                        \n                        \n                        <div class=\"timeline-item -single-row\">\n                            \n                            <p class=\"context text-paragraph-default\"><strong>Lifetime Traceability<\/strong><br><br>Every Cape Grim Beef animal is individually traceable for its whole life. Traceability is recorded using NLIS tags and further strengthened through Greenham\u2019s comprehensive record-keeping. Where all NEVER EVER cattle are bred, born, raised and finished on NE-accredited properties, we can be 100% confident that cattle are raised in accordance with the program from birth to slaughter.<\/p>\n                        <\/div>\n\n                        \n                        \n                        <div class=\"timeline-item -single-row\">\n                            \n                            <p class=\"context text-paragraph-default\"><strong>Third-Party Audited<\/strong><br><br>Producers participating in our programs undergo rigorous third-party audits to ensure they meet all program requirements at all times. Auditors, including those from Livestock Integrity Solutions Australasia, are repeated periodically to maintain accreditation.<\/p>\n                        <\/div>\n\n                        \n                        \n                        <div class=\"timeline-item -single-row\">\n                            \n                            <p class=\"context text-paragraph-default\"><strong>Verified Claims<\/strong><br><br>We collaborate with leading organisations to verify our claims, ensuring our programs meet some of the industry\u2019s most trusted standards \u2014 including verification from QMS Project Verified\u2122 and Certified Humane\u00ae.<\/p>\n                        <\/div>\n\n                        \n                    <\/div>\n\n                <\/div>\n\n          \n        <\/div>\n\n\n    <\/div>\n    \n<\/div>\n\n\n\n \n\n\n<div class=\"panel-wrapper-class-split-panel-content lazyblock-split-panel-content-27g6gY wp-block-lazyblock-split-panel-content\">\n\n    <div class=\"panel-content-wrapper panel-content-wrapper-class-split-panel-content -reverse-panel-layout \">\n\n\n        \n        \n        <div class=\"left-panel-content \">\n\n                      \n\n            \n                <div class=\"image-panel \">\n                \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"image -desktop \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/GreenhamAustralia-80.jpg\" >\n                    \n                                            \n                        <img decoding=\"async\" loading=\"lazy\" class=\"image -mobile \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/Untitled-2-resized.jpg\" >\n\n                    \n                   \n\n                    \n                    \n                    \n\n                <\/div>\n\n                        \n            \n            \n\n\n        <\/div>\n\n                <div class=\"right-panel-content\">\n\n\n            <div class=\"header-block-wrapper\">\n                <div class=\"header-block\">\n                                            <span class=\"preamble\">Cape Grim, Tasmania<\/span>\n                    \n                                            <h2 class=\"heading\" >Traced from this place \u2014 and nowhere else.<\/h2>\n                                    <\/div>\n            <\/div>\n\n\n                            <p class=\"context text-paragraph-default\" >Cape Grim&#8217;s traceability story begins with geography. Every animal in the Cape Grim Beef program is born, raised, and finished on farms in north-west Tasmania \u2014 a defined, audited region where the air quality, pasture management, and farming practices meet our strict program requirements. There is no blending with cattle from other regions or programs.<br><br>Each animal carries a National Livestock Identification System (NLIS) tag from birth. This tag records every movement \u2014 from paddock to saleyards to processing facility \u2014 creating an unbroken chain of custody. When combined with Greenham&#8217;s lot-level processing records, every cut on your plate can be linked back to an individual animal and the farm it came from.<\/p>\n            \n\n            \n            \n                <div class=\"multiple-buttons\">\n\n                    \n                        <a class=\"btn text-paragraph-default-2 -text-only-w-arrow\"  href=\"http:\/\/localhost\/capegrimwp\/\">\n                            Discover More                        <\/a>\n\n                    \n                <\/div>\n\n            \n\n            \n\n<p class=\"wp-block-paragraph\"><\/p>\n\n          \n        <\/div>\n\n\n    <\/div>\n    \n<\/div>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n \n \n\n<div class=\"panel-wrapper-class-header-block edge-padding lazyblock-header-block-Z162iJU wp-block-lazyblock-header-block\">\n\n    <div class=\"panel-content-wrapper panel-content-wrapper-class-header-block compressed-wrapper\">\n\n        <div class=\"header-block-wrapper align-description-right\">\n            <div class=\"header-block\">\n                                    <span class=\"preamble\">Our Certifications<\/span>\n                \n                                    <h2 class=\"heading\" >Five independent verifications of quality.<\/h2>\n                            <\/div>\n\n                            <div class=\"description text-paragraph-default\">\n                    Every claim we make is backed by independent third-party certification \u2014 audited at farm level and throughout the supply chain.                <\/div>\n            \n        <\/div>\n\n\n    <\/div>\n\n<\/div>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n \n\n\n<div class=\"panel-wrapper-class-split-panel-content lazyblock-split-panel-content-Z2wcXMO wp-block-lazyblock-split-panel-content\" id=\"our-story\">\n\n    <div class=\"panel-content-wrapper panel-content-wrapper-class-split-panel-content -reverse-panel-layout \">\n\n\n        \n        \n        <div class=\"left-panel-content \">\n\n                      \n\n            \n                <div class=\"image-panel \">\n                \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"image -desktop \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/08\/tallow.jpg\" >\n                    \n                                            \n                        <img decoding=\"async\" loading=\"lazy\" class=\"image -mobile \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/Untitled-2-resized.jpg\" >\n\n                    \n                   \n\n                    \n                    \n                                            <div class=\"image-overlay-data\">\n\n                        \n                            <span class=\"preamble\"><\/span>\n                            <h2 class=\"heading\">0.01 \u03bcg\/m\u00b3<\/h2>\n                            <p class=\"context text-paragraph-default-2\">average particulate matter<\/p>\n                        \n                        \n                        <\/div>\n\n                    \n\n                <\/div>\n\n                        \n            \n            \n\n\n        <\/div>\n\n                <div class=\"right-panel-content\">\n\n\n            <div class=\"header-block-wrapper\">\n                <div class=\"header-block\">\n                                            <span class=\"preamble\">Certification 01<\/span>\n                    \n                                            <h2 class=\"heading\" >CSIRO Clean Air Certification<\/h2>\n                                    <\/div>\n            <\/div>\n\n\n                            <p class=\"context text-paragraph-default\" >Cape Grim is home to the CSIRO&#8217;s Baseline Air Pollution Station \u2014 one of only four global atmospheric monitoring sites. Air at Cape Grim consistently records the world&#8217;s lowest particulate matter readings. Our cattle breathe this air their entire lives.<\/p>\n            \n\n            \n            \n\n            \n\n<ul class=\"tag-items\">\n<li class=\" tag\">CSIRO \/ Baseline Air Pollution Station<\/li>                                                                    <\/ul>\n\n          \n        <\/div>\n\n\n    <\/div>\n    \n<\/div>\n\n\n\n \n\n\n<div class=\"panel-wrapper-class-split-panel-content lazyblock-split-panel-content-Kik7q wp-block-lazyblock-split-panel-content\" id=\"our-story\">\n\n    <div class=\"panel-content-wrapper panel-content-wrapper-class-split-panel-content  \">\n\n\n        \n        \n        <div class=\"left-panel-content \">\n\n                      \n\n            \n                <div class=\"image-panel \">\n                \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"image -desktop \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/Greenham-Larry-Farm-Olivia-Sattler-251.jpg\" >\n                    \n                                            \n                        <img decoding=\"async\" loading=\"lazy\" class=\"image -mobile \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/Untitled-2-resized.jpg\" >\n\n                    \n                   \n\n                    \n                    \n                                            <div class=\"image-overlay-data\">\n\n                        \n                            <span class=\"preamble\"><\/span>\n                            <h2 class=\"heading\">100%<\/h2>\n                            <p class=\"context text-paragraph-default-2\">free-range, grass-fed<\/p>\n                        \n                        \n                        <\/div>\n\n                    \n\n                <\/div>\n\n                        \n            \n            \n\n\n        <\/div>\n\n                <div class=\"right-panel-content\">\n\n\n            <div class=\"header-block-wrapper\">\n                <div class=\"header-block\">\n                                            <span class=\"preamble\">Certification 02<\/span>\n                    \n                                            <h2 class=\"heading\" >Certified Humane\u00ae Raised &amp; Handled<\/h2>\n                                    <\/div>\n            <\/div>\n\n\n                            <p class=\"context text-paragraph-default\" >All Cape Grim Beef cattle meet the Certified Humane\u00ae standard \u2014 a rigorous, independent audit of animal welfare practices. Cattle are raised free-range on pasture, with no growth hormones or routine antibiotics, and are handled according to strict humane standards from farm to processing.<\/p>\n            \n\n            \n            \n\n            \n\n<ul class=\"tag-items\">\n<li class=\" tag\">Certified Humane\u00ae \u2014 Humane Farm Animal Care<\/li>                                                                    <\/ul>\n\n          \n        <\/div>\n\n\n    <\/div>\n    \n<\/div>\n\n\n\n \n\n\n<div class=\"panel-wrapper-class-split-panel-content lazyblock-split-panel-content-qrzaX wp-block-lazyblock-split-panel-content\" id=\"our-story\">\n\n    <div class=\"panel-content-wrapper panel-content-wrapper-class-split-panel-content -reverse-panel-layout \">\n\n\n        \n        \n        <div class=\"left-panel-content \">\n\n                      \n\n            \n                <div class=\"image-panel \">\n                \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"image -desktop \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/Peter-Peter002.jpg\" >\n                    \n                                            \n                        <img decoding=\"async\" loading=\"lazy\" class=\"image -mobile \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/Untitled-2-resized.jpg\" >\n\n                    \n                   \n\n                    \n                    \n                                            <div class=\"image-overlay-data\">\n\n                        \n                            <span class=\"preamble\"><\/span>\n                            <h2 class=\"heading\">0.01 \u03bcg\/m\u00b3<\/h2>\n                            <p class=\"context text-paragraph-default-2\">average particulate matter<\/p>\n                        \n                        \n                        <\/div>\n\n                    \n\n                <\/div>\n\n                        \n            \n            \n\n\n        <\/div>\n\n                <div class=\"right-panel-content\">\n\n\n            <div class=\"header-block-wrapper\">\n                <div class=\"header-block\">\n                                            <span class=\"preamble\">Certification 03<\/span>\n                    \n                                            <h2 class=\"heading\" >Never Ever Program<\/h2>\n                                    <\/div>\n            <\/div>\n\n\n                            <p class=\"context text-paragraph-default\" >Cape Grim Beef operates under Greenham&#8217;s Never Ever program \u2014 a verified assurance that no growth hormones or antibiotics have ever been administered to any animal in the program. This is independently audited at farm level and throughout the supply chain.<\/p>\n            \n\n            \n            \n\n            \n\n<p class=\"wp-block-paragraph\"><\/p>\n\n          \n        <\/div>\n\n\n    <\/div>\n    \n<\/div>\n\n\n\n \n\n\n<div class=\"panel-wrapper-class-split-panel-content lazyblock-split-panel-content-Z1CEwll wp-block-lazyblock-split-panel-content\" id=\"our-story\">\n\n    <div class=\"panel-content-wrapper panel-content-wrapper-class-split-panel-content  \">\n\n\n        \n        \n        <div class=\"left-panel-content \">\n\n                      \n\n            \n                <div class=\"image-panel \">\n                \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"image -desktop \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/GreenhamAustralia-80-1.jpg\" >\n                    \n                                            \n                        <img decoding=\"async\" loading=\"lazy\" class=\"image -mobile \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/Untitled-2-resized.jpg\" >\n\n                    \n                   \n\n                    \n                    \n                                            <div class=\"image-overlay-data\">\n\n                        \n                            <span class=\"preamble\"><\/span>\n                            <h2 class=\"heading\">100%<\/h2>\n                            <p class=\"context text-paragraph-default-2\">born, raised &#038; processed in Tasmania<\/p>\n                        \n                        \n                        <\/div>\n\n                    \n\n                <\/div>\n\n                        \n            \n            \n\n\n        <\/div>\n\n                <div class=\"right-panel-content\">\n\n\n            <div class=\"header-block-wrapper\">\n                <div class=\"header-block\">\n                                            <span class=\"preamble\">Certification 04<\/span>\n                    \n                                            <h2 class=\"heading\" >Tasmanian Provenance Mark<\/h2>\n                                    <\/div>\n            <\/div>\n\n\n                            <p class=\"context text-paragraph-default\" >All Cape Grim Beef is born, raised, and processed in Tasmania. The Tasmanian Provenance Mark certifies genuine Tasmanian origin \u2014 a guarantee of regional integrity for consumers and trade buyers.<\/p>\n            \n\n            \n            \n\n            \n\n<p class=\"wp-block-paragraph\"><\/p>\n\n          \n        <\/div>\n\n\n    <\/div>\n    \n<\/div>\n\n\n\n \n\n\n<div class=\"panel-wrapper-class-split-panel-content lazyblock-split-panel-content-QHVeX wp-block-lazyblock-split-panel-content\" id=\"our-story\">\n\n    <div class=\"panel-content-wrapper panel-content-wrapper-class-split-panel-content -reverse-panel-layout \">\n\n\n        \n        \n        <div class=\"left-panel-content \">\n\n                      \n\n            \n                <div class=\"image-panel \">\n                \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"image -desktop \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/210-PKP-Cape-Grim-Beef.jpg\" >\n                    \n                                            \n                        <img decoding=\"async\" loading=\"lazy\" class=\"image -mobile \" src=\"https:\/\/cg2.ad-stg.com\/wp-content\/uploads\/2026\/09\/Untitled-2-resized.jpg\" >\n\n                    \n                   \n\n                    \n                    \n                                            <div class=\"image-overlay-data\">\n\n                        \n                            <span class=\"preamble\"><\/span>\n                            <h2 class=\"heading\">Step 4+<\/h2>\n                            <p class=\"context text-paragraph-default-2\">animal welfare rating<\/p>\n                        \n                        \n                        <\/div>\n\n                    \n\n                <\/div>\n\n                        \n            \n            \n\n\n        <\/div>\n\n                <div class=\"right-panel-content\">\n\n\n            <div class=\"header-block-wrapper\">\n                <div class=\"header-block\">\n                                            <span class=\"preamble\">Certification 05<\/span>\n                    \n                                            <h2 class=\"heading\" >Global Animal Partnership<\/h2>\n                                    <\/div>\n            <\/div>\n\n\n                            <p class=\"context text-paragraph-default\" >Cape Grim Beef farms are assessed under the Global Animal Partnership (GAP) 5-Step Animal Welfare Rating program. Our farms consistently achieve Step 4 rating or above \u2014 recognising pasture-centred farming with no physical alterations.<br>GAP \u2014 Global Animal Partnership<\/p>\n            \n\n            \n            \n\n            \n\n<p class=\"wp-block-paragraph\"><\/p>\n\n          \n        <\/div>\n\n\n    <\/div>\n    \n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n \n\n<div class=\"panel-wrapper-class-call-to-action-panel lazyblock-call-to-action-panel-Z1G8Cmc wp-block-lazyblock-call-to-action-panel\">\n\n    <div class=\"panel-content-wrapper-class-call-to-action-panel  edge-padding\">\n\n\n        <div class=\"context-block\">\n            <span class=\"preamble\" >About Greenham<\/span>\n\n                            <h2 class=\"heading text-heading-4\">The processor behind the provenance.<\/h2>\n            \n            <p class=\"message text-paragraph-default\" >Greenham &amp; Sons is Australia&#8217;s leading premium beef processor, founded in 1956. Their investment in Cape Grim Beef reflects a decades-long commitment to provenance, animal welfare, and sustainable farming in Tasmania.<\/p>\n        <\/div>\n\n\n        \n            <div class=\"multiple-buttons\">\n\n                \n                    \n                        <a href=\"https:\/\/www.greenham.com.au\/\" class=\"btn -blue-btn -center-text\">\n                            Visit Greenham               \n                        <\/a>\n\n                                        \n                            <\/div>\n\n        \n\n    <\/div>\n\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-986","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cg2.ad-stg.com\/index.php?rest_route=\/wp\/v2\/pages\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cg2.ad-stg.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cg2.ad-stg.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cg2.ad-stg.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cg2.ad-stg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=986"}],"version-history":[{"count":26,"href":"https:\/\/cg2.ad-stg.com\/index.php?rest_route=\/wp\/v2\/pages\/986\/revisions"}],"predecessor-version":[{"id":1074,"href":"https:\/\/cg2.ad-stg.com\/index.php?rest_route=\/wp\/v2\/pages\/986\/revisions\/1074"}],"wp:attachment":[{"href":"https:\/\/cg2.ad-stg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}